Finally, in the Uk, after the Dove advert, Boots has launched a wonderful tv ad, in which lots of ladies get themselves all glammed up for their Xmas party, and you watch them putting on their make-up! What’s amazing about this is that they don’t just target the 18-24 demographic, or the 24-35, you see women of all shapes and sizes, it really powerful stuff.
Wow, finally:) Let’s hope it inspires other companies to take note of the Evevolution on marketing and indeed in business:)
It screams to me sisterhood, which is what is so empowering about it; as let’s face us ladies wish to, when you are in the mood, of course, glam ourselves up to the nines no matter what our age! It does of course depend on the make-up, colouring, our own application methods of course, but still we’ve gotta bit girlie and have a go hey, not just for the opposite sex but for ourselves to feel good.. and of course the attention from our current king of our hearts, or even to attract our future king of our hearts, but first and foremost it’s for us, and us alone:)
Is that right ladies?
Speak soon,
Carriex
Tags: boots, glamourous women, make up, marketing to women, the power of the purse
